Consumers' Top 6 Financial Concerns

April 11th, 2013

Consumers' Top 6 Financial Concerns

Washington, DC - As Financial Literacy Month begins, the National Foundation for Credit Counseling (NFCC) and the Network Branded Prepaid Card Association (NBPCA) today released the results of the 2013 Financial Literacy Survey.  In its seventh year, the survey annually provides data and trending around Americans' attitudes and behaviors related to personal finance.

"This year's survey results provided somewhat of a mixed message," said Susan C. Keating, president and CEO of the NFCC.  "More than one in four consumers indicated they are spending more than last year, yet 77 percent admitted to having financial worries, listing insufficient savings as their top financial concern.  While consumers moving out of recession mode and becoming more comfortable with spending is positive for the nation's economy, they need to be mindful of the fact that increasing spending without a safety net in the form of savings could have a negative impact on their personal economy."  

Regarding consumer responses around financial concerns, respondents were asked which areas of personal finance currently worry them the most, and were allowed to select multiple responses, with results as follows:

  1. Not enough savings - Overall, 57 percent of Americans indicated they are worried over a lack of savings, including forty-three percent who are concerned about not having enough "rainy day" savings for an emergency, and 38 percent concerned about retiring without having enough money set aside.  Although fairly evenly divided, the data suggest that having enough money to resolve daily emergencies takes precedence over the longer term retirement planning.
  2. Not being able to pay financial obligations - A total of twenty-six percent of U.S. adults, or roughly 61 million people[1], were worried  about servicing their debt commitments, including  concerns around paying credit card debt (13%), repaying student loan debt (8%), an inability to make monthly vehicle payments (7%), and not being able to pay off existing medical debt (6%). 
  3. Health insurance - One in four U.S. adults (25%) are worried about health insurance - either not being able to afford it (19%) and/or not having any (17%).
  4. Credit - While 19 percent were worried about their credit score and/or lack of access of credit overall, 16 percent were anxious about their  score, with nine percent concerned over their lack of access to credit, suggesting that consumers continue to realize the importance of credit in their lives.  However, most adults have neglected to review their credit report (65%) or score (60%) in the past year.
  5. Job loss - Eighteen percent, or more than 42 million Americans[2], indicated fear of job loss as a major concern, a number that is disturbingly high.
  6. Foreclosure - As the least of consumers' concerns (among those listed), a comparatively small four percent of Americans are worried over losing their home to foreclosure, undoubtedly a positive signal for the housing industry and the economy as a whole.

The good news is that 20 percent of U.S. adults indicated they do not have any financial worries, a strong sign of consumer confidence. 

Remaining stubbornly consistent over the past three years, 40 percent of U.S. adults gave themselves a grade of C, D, or F on their knowledge of personal finance, thus it is not surprising that nearly four in five (78%) agree that they could benefit from additional advice and answers to everyday financial questions from a professional.

There is ample opportunity for consumers to improve their level of financial literacy and take steps to resolve their financial problems.  Although the plurality of U.S. adults indicated that, if they were having financial problems related to debt, they would first turn to their friends and family for assistance (28%), a similar number (27%) also said they would reach out to a professional nonprofit credit counseling agency for help, demonstrating a high level of confidence in the value of credit counseling. 

"The Network Branded Prepaid Card Association (NBPCA) was excited to partner with NFCC again this year for the annual Financial Literacy survey. Consumers continue to choose prepaid cards for convenience, safety, and security. The new findings revealed that 24 percent of prepaid customers[3] said prepaid was their only option, and 71 percent indicated they wish they had the opportunity to enroll in overdraft protection for unexpected situations," remarked Kirsten Trusko, president and Executive Director, NBPCA.

"When managing their money, convenience and safety were once again some of the top reasons cited by the 6 percent of Americans who typically use prepaid debit cards to pay for everyday transactions.  Further, 81 percent said prepaid cards were a better value and cost less than using a credit card or debit card attached to a checking account," added Trusko.

Other prepaid card findings include:

  • Four in five prepaid debit card users (81%) feel more in control of their money with a prepaid debit card than a debit card connected to a checking account at a bank or credit union, and more than two in five (43%) strongly agree.
  • Those who regularly use prepaid debit cards do so primarily because they are convenient (59%). Nearly half (46%) say prepaid debit cards are safer than carrying cash, and two in five (40%) cite the inability to overspend. One in four (24%) say they use prepaid debit cards because they have no other payment or banking options.
  • More than one in four (28%) say their prepaid debit card currently offers overdraft protection and 68% said they would feel more at ease using their prepaid debit card if it offered draft protection. 71% indicated they wish they had the option to enroll in overdraft protection.

About the Survey

The 2013 Financial Literacy survey was conducted online within the United States by Harris Interactive on behalf of the NFCC (National Foundation for Credit Counseling) and the NBPCA (the Network Branded Prepaid Card Association) via its QuickQuery omnibus between March 4 and March 6, 2013 among 2,037 adults ages 18+, of whom, 91 use prepaid debit cards for everyday transactions [small base (n<100) - results should be interpreted as qualitative, or directional, in nature]. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online. Prior to this year, this survey was conducted by telephone. The full survey will be available Tuesday, April 1 in the Newsroom on the NFCC website, and on the NBPCA website at

About the NFCC

The National Foundation for Credit Counseling (NFCC), founded in 1951, is the nation's largest and longest serving national nonprofit credit counseling organization. The NFCC's mission is to promote the national agenda for financially responsible behavior, and build capacity for its members to deliver the highest-quality financial education and counseling services. NFCC Members annually help millions of consumers through close to 750 community-based offices nationwide. For free and affordable confidential advice through a reputable NFCC Member, call (800) 388-2227, (en Español (800) 682-9832) or visit Visit us on Facebook:, on Twitter:, on YouTube: and our blog:

About the NBPCA

The Network Branded Prepaid Card Association (NBPCA) is a non-profit, inter-industry trade association that supports the growth and success of network branded prepaid debit cards and represents the common interests of the many players in this new and rapidly growing payments category. For additional information visit or follow us on Twitter.

[1] Calculation based on U.S. Census Bureau's 2010 Census, which estimates there are 234.6 million adults ages 18+ residing in the United States: 234.6M x 0.26 = 60.996M.

[2] Calculation based on U.S. Census Bureau's 2010 Census, which estimates there are 234.6 million adults ages 18+ residing in the United States: 234.6M x 0.18 = 42.228M.

[3] Caution - small base (n<100). Results should be interpreted as qualitative, or directional, in nature.

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